Wikipedia defines Augmented Reality as a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.
If you have ever doubted Augmented Reality, don’t know much about it, or simply find the subject a little confusing, you are not alone. But no matter what category you fit into, there is no bypassing what the very credible and influential Tim Cook, CEO of Apple, has to say.
When talking about Augmented Reality (AR), Cook says: “I regard it as a big idea, like the smartphone. I think AR is that big, it’s huge. I get excited because of the things that could be done, that could improve a lot of lives and be entertaining.” There is so much hype about Apple’s upcoming iOS11 ARKit.
“ARKit takes apps beyond the screen, freeing them to interact with the real world in entirely new ways.” (Apple Website)
With the popularity of Augmented Reality on the rise and the hype around the upcoming release of the ARKit , it seems like the perfect time to introduce and look at 5 useful and fun apps that use Augmented Reality. Let's get started.
Quick & Easy Self-Service Augmented Reality.
From simply creating interactive content, like making flyers, postcards and packaging, to building your own branded app, Layar uses Augmented Reality to create interactive content to build a unique mobile experience. Major brands like Pepsi, Coca-Cola, Procter & Gamble, General Mills, Anheuser-Busch, Elle, Glamour, Honda and BMW are just some of the companies that have collaborated.
Layar was one of the first Augmented Reality apps to hit the market and has over 45 million downloads to date.
An extraordinary journey inside the human body and heart.
This app creates a virtual tour of the human body that can be appreciated whether you are a science teacher, in the medical profession or someone who is just hungry to know and learn more. Hold your device in front of a 2-dimensional image of the human body and before you know it, you are viewing it in 3D with zoom capabilities and varying opacities, to show which organs are working together. You can even print out images. Anatomy 4D really is taking education and AR technology to the next level.
This impressive app comes from the team at DAQRI who specialize in a number of successful AR products. Their vision is to believe in the impossible.
Lose the worry, not your things.
Pixie is the only finder that uses augmented reality to help you find your things! The Pixie app lets you track and locate your personal items that tend to go missing. Simply attach a Pixie Point to the items you want to keep track of and then when you need to find one of them, your keys for example, the app actually shows you where they are so you can quickly and easily find your things!
All this plus other great technology that lets you see where you last left your items, even find your iPhone if it’s off or out of power.
Pixie is the only 2-in-1 finder that uses both visual and audio location methods, giving you more than one option to find your keys, wallet, luggage and other important items.
With mentions in major publications like Business Insider, Wall Street Journal, Forbes and the Digital Journal, and the upcoming introduction of the new ARKit, Pixie has been hailed as the perfect solution for misplaced items. With the new ARKit, Pixie will be able to seamlessly search and view your items in 3D. From your missing keys and wallet to your backpack and more, all your items will look astonishingly realistic, as if they were actually in the room with you. This is an Augmented Reality experience worth watching out for.
Try any tattoo in real-time. Think before you ink.
This Augmented Reality app allows you to try a variety of tattoos from the expanding gallery or even upload one of your own. With the tattoo trend growing and naturally the increased consequence for tattoo removal, this app is incredibly effective and really does let you think before you ink. What better way to contemplate a long term investment like a tattoo than actually seeing it on your body.
InkHunter was created by a young and ambitious team from the Ukraine, living in New York City on their Entrepreneurs Roundtable Accelerator Summer Program.
Life's more fun when you live in the moment.
You might already be familiar with the funky filters and emojis found on Snapchat, but did you know the app has delved even deeper into the realm of Augmented Reality? World lenses is Snapchat’s latest roll out, featuring live filters for just about anything. The new Augmented Reality feature allows users to add emojis and objects to videos and you can even walk around the objects you add!
Snapchat was originally created by three students at Stanford University. Since its release in 2011 it has grown to be one of the most popular Augmented Reality Apps in use. Tech Crunch's latest report revealed Snapchat has had 166M downloads to date.
These are just some examples of useful and fun apps which use the trending technology of Augmented Reality. Some of these apps might be new to you and some you might already be familiar with, but one thing is for certain - the once "geek" like image we had of AR is very different today. From marketing, medical and education, to finding your most important items, AR is useful and very much a part of our everyday lives.