A Beginner’s Guide to the Types of Marketing

A Beginner’s Guide to the Types of Marketing

Standing out in the business world today is challenging. Given the industry saturation, small businesses are having difficulty promoting their products. As a result, they face greater pressure to market effectively. 

As a small business owner, you’ll have to invest in good marketing to pique your target audience’s interests, project your trade on various platforms, and relay your messages to the masses. For this, you can work on your campaigns yourself or hire a marketing agency, such as the people at, for more professional results. If you’re a beginner in the field, you should have basic knowledge of the types of digital marketing. Let us help you.

1. Social Media

Two-thirds of Americans have a social media profile that they use constantly. Maintaining a presence on this channel can give you the much-needed exposure your brand requires. See what platform suits you and your brand best, and work on improving your skill in content creation. Your page should also resonate with the audience that you are targeting; keep factors like age, audience interests, and type of content in mind when designing posts.

2. SEO-Based Marketing 

Search engine optimization on any platform is the best way to make your brand seen organically. While posting videos on social media, use solid keywords that clients and users can easily find. On websites, SEO ensures better user experience and page visibility on search engines. Whereas social media SEO is simple, you should consider hiring professionals for a website’s SEO.

3. Networking 

While posting can give you exposure, it isn’t a reliable way to socialize. On the other hand, networking and socializing are great ways to make connections and introduce your brand to people of different standing. 

Attending virtual and in-person events increases the chance of getting more clients and customers.  These events also give you a chance to listen to other people’s journeys and how they overcame the hurdles of the business industry. You can then take inspiration from them and apply their tips and techniques to your own trade.

The marketing success resulting from networking mainly depends on how you present your brand and its products. Prepare yourself to answer questions in such a way that your solutions resonate with your audiences. Don’t oversell the trade; depict your passion for your business and the skill or knowledge you possess in that regard.

4. Create a Website 

It is crucial that your brand at least has one consolidated online presence that provides users with information about your products. A website is one such presence that increases recognition and retention. While making the website, be sure it is organized and clean so that users don’t have any problem finding what they’re looking for. The design should be well-planned and engaging to encourage prospects to browse.

5. Offline Campaigns

Promoting on the website or social media is not enough. You need to broaden your horizons. Start advertising physically. Billboards, newspapers, radio, and podcasts will ensure that those who don’t like shopping through the web much are aware of your brand. It is an effective way to increase brand exposure and recognition. 


Marketing and advertising your business are of prime importance if you want your company to grow and cash in profit. You can hire competent marketing agencies to assist your business and help it grow. 

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About the author



Tom is a gizmo-savvy guy, who has a tendency to get pulled into the nitty gritty details of technology. He attended UT Austin, where he studied Information Science. He’s married and has three kids, one dog and 2 cats. With a large family, he still finds time to share tips and tricks on phones, tablets, wearables and more. You won’t see Tom anywhere without his ANC headphones and the latest smartphone. Oh, and he happens to be an Android guy, who also has a deep appreciation for iOS.