How to Create Data Feeds in Google Merchant Center?

How to Create Data Feeds in Google Merchant Center?

You must invest in search and shopping ads if you have an online store. If your business is visible in online searches, you’re gaining out on possible clients and prospects. A Product Feed is a simple approach to help buyers locate your goods.

What is a product feed, or how does it operate? Not a problem! If you want your products to appear in Google Search and Shopping results when people click on your Google Ads, you’ll need a product feed from the Google Merchant Centre. Bing Merchant Centre also accepts the same product supply.

What Is A Product Feed?

Simply put, a product feed is a document that details the goods you sell. Compressing it is the most crucial step for e-commerce businesses. The success or failure of your Shopping or Performance Max initiatives hinges on the quality of your feed. Let’s start by explaining a product feed.

Uploading product information to Google for use in Performance Max and Shopping advertisements is made possible with the help of the Google Merchant Centre Product Feed. You can get assistance with this from the best SEO Company India.

There are three ways to add items to your store:

1. Automated Feeds:

You can quickly and easily submit thousands of products with the help of third-party tools like Google Channel or Simprosys Google Shopping Feed.

2. Manual Feeds:

Spreadsheet programs (like Excel or Google Sheets) can be used to upload the files.

3. Individual Upload:

You’ll need to upload products one by one.

A product feed lists all of your products and their details. Whether selling one item or a million, you need a product stream. If you want your products to be accepted by the Google Merchant Centre, you must fill out a few mandatory fields. You can choose from a variety of affordable SEO packages.

Essential qualities include the following:

  • Title:

Your product titles should be as descriptive as possible and include your target search terms.

  • Price:

To be accepted by Google, your price must match the price displayed on your website.

  • ID:

It’s obligatory, but what you make it is up to you.

  • Description:

To ensure that Google displays your products for relevant keywords, it is important to include as much information as possible in the title and description of your product.

  • Link:

Where to find your item online

  • Image link:

There must be at least one image link.

  • Availability:

You are responsible for informing Google of the product’s availability.

  • GTIN (aka UPC or barcode):

Useful for completing most purchases. Just include your goods’ MPN and brand name if it is truly unique.

  • MPN:

You must fill this out if your product doesn’t have a GTIN.

  • Condition:

Used or refurbished products must have this clause.

How to Create a Product Feed

The Content API, adding products, and manual feeds are the three basic ways merchants build product feeds. Every method of shipping your products is valid, but the ideal one depends on how many you have.

Adding individually to Google Merchant Centre may be optimal as a single-product store. We suggest either automated or manual feeds if you have more than ten goods. Now, let’s examine the distinctions.

Robotic Data Feeds

The Google Merchant Centre Content API is a RESTful web service that lets you add, edit, and retrieve files from your Merchant Centre account. It can be used by any program that requires access to product data to furnish such data on its websites or applications. The Content API allows for the automated administration of product information.

The Content API provides the means to

  • POST your product information in a CSV file through the content endpoint;
  • Get information about products that already exist using GET requests;
  • PUT requests to update previously listed products;

Content API easily communicates with Google Merchant Centre and updates product properties as they change in your store.

Import goods using external software

Products from Magento, Shopify, BigCommerce, and other shopping cart platforms can also be imported. The product information for many items can be uploaded simultaneously using the bulk uploader tool. It can also modify already listed products in the Merchant Centre.

To modify the appearance of each product in your Google Shopping feed:

  • Use one of the methods described above (or another) to upload objects individually. Then, depending on the information you require, either revisit those goods in the Merchant Centre and make the necessary edits to their attributes before publishing them on Shopping Search Ads and Product Listing Ads or Merchant Centre feeds.
  • Submitting supplementary feeds is another way to update product attributes.

Google Shopping on Shopify

Tools exist to help you manage your feed on Shopify, one of the most prominent eCommerce platforms. You can link your Shopify store to Google Merchant Centre with the help of the free “Google Channel” software. Some paid apps give their advantages, but if you need help to afford new subscriptions, you should look into the free alternatives available for your platform.

Google Channel Integration with Shopify

While several apps are available in the Shopify app store for integrating with Google Merchant Centre, the most often adopted solution is Google Channel. It’s simple to set up and install.

After installation, all you need to do to send your products using the Content API is follow the setup instructions. Remember that the “Sales channels” button in your Shopify admin will give you access to Google Channel rather than the applications section.

Feeding By Hand

Google Sheets, XML, and TXT files can generate manual feeds.

An XML file requires these lines of code:

Instead of writing an XML file, you can create a Google Sheet in Google Merchant Centre and change it effortlessly. A spreadsheet is another option for adding products to the Google Merchant Centre.

Google Sheets Product Feed

You can create, modify, and share Google Sheets spreadsheets. Share Google Sheets with others to avoid entering data into the same spreadsheet every time you contribute. The sales team producing product pages is a good example of a huge team or firm working on numerous areas of a project at once.

The primary advantage of using spreadsheets rather than uploading individual product listings through the UI or API is their convenience. You can relax knowing that the title, description, and price don’t have to be perfect every time; all that matters is that you complete the form.

Add items one by one.

You can use the product feed feature in Google Merchant Centre to upload specific products while manually importing. Again, if your inventory numbers exceed 10, consider using an automated or manual feed.


You should now thoroughly understand Google Merchant Centre Data Feed and how to use the provided template (Google Sheets) to quickly and easily construct and publish Your Product Data Feed to Google Merchant Centre. This is the time-consuming and error-prone process of manually populating all the data fields of the Google Sheets to generate a feed, known as uploading your products to the Google Merchant C

(Visited 33 times, 1 visits today)

About the author



Tom is a gizmo-savvy guy, who has a tendency to get pulled into the nitty gritty details of technology. He attended UT Austin, where he studied Information Science. He’s married and has three kids, one dog and 2 cats. With a large family, he still finds time to share tips and tricks on phones, tablets, wearables and more. You won’t see Tom anywhere without his ANC headphones and the latest smartphone. Oh, and he happens to be an Android guy, who also has a deep appreciation for iOS.