Social media has effectively managed to complete what the internet started. It has connected people on a global scale. These days, it’s rare to find someone not using social platforms. Various platforms have popped up to grow this industry even further.
As such, it has become the ideal platform for marketing, but that doesn’t mean it’s without challenges. We examine one of the best solutions to enhance social media management, which is to buy private proxy servers, and how these tools help.
Types of Private Proxies
Private proxy servers are entirely anonymous gateways between your device and the internet. This server will reroute requests and online traffic to protect you from online tracking cookies and hackers. There are various types available, but most of them can fall under two primary types:
- Residential: These proxies use IPs from home devices, which means an ISP assigns the IP address. It’s one of the most secure options, as any connection using it looks like an authentic user connection.
- Datacenter: This proxy uses IP addresses stored in an online datacenter, so it’s more easily detectable that you’re using a proxy. However, simply because software can detect the use of a proxy doesn’t mean it can access your information or track you. Further, it’s generally much faster than residential options.
Benefits of These Proxy Servers
Private proxy servers have various benefits, which can apply to multiple tasks, not just the management of social sites. These benefits include:
- Geo-Spoofing: You can choose an IP address located almost anywhere in the world to make it seem like you’re connecting from a different location.
- IP Concealment: The proxy assigns you a different IP address. This way, online cookies can’t track you using your IP or learn information about you from your IP address.
- Enhanced Security: Both of the above benefits mean you enjoy increased security. Hackers can’t access your data or use your digital footprint against you when changing your IP.
Setting Up Your Proxy
One of the best aspects of using a proxy is its easy usability. You don’t need to worry about being tech-savvy; you can simply follow the directions below.
- Buy private proxy servers from a reliable service provider.
- Use the Proxy Setup page to authenticate IP addresses with your username and password.
- Use the proxy Setup page to whitelist IP addresses.
- Integrate your proxy with a third-party tool, or add it to your browser as a plug-in extension.
- When you browse or use the management tools, simply click to activate the proxy and choose a location.
Uses in Social Media Management
These proxies have various uses in social media, but you can condense them into three primary operations, which we explore below.
Automatic Routine Tasks
Part of growing your social platform account and reach is automating routine tasks like posting, liking, sharing, and otherwise interacting with your posts. Using these activities, you can boost the engagement on your account and make it more visible to clients. Unfortunately, operators tend to ban the most effective way to do that, which is using bots.
The reason for banning bots is that they can seldom differentiate between harmless and malicious bots, so they simply implement a blanket ban. However, if you assign a private proxy to your bots, they can operate effectively. The dummy accounts will look like actual users, meaning you’re unlikely to experience blocks and can peacefully automate your accounts.
Manage Multiple Accounts
Multiple social media accounts are crucial in automation tactics and for different branches of your business. Depending on the location, your business might be running separate or exclusive specials, so you need multiple social media accounts. However, operators implement a restriction on how many accounts can be active on one device’s IP or using a single email/phone number.
Using proxies, you can bypass the IP block these operators add to restrict the number of accounts you can have. Depending on your private proxy and tool configuration, you can assign IPs to specific accounts, allowing you to access them from one device without any blocks.
Expand Marketing to a Global Audience
Globally growing your business is essential if you want to expand your clientele and reach. However, it isn’t easy to market effectively in another location. It becomes more challenging if your business is solely online and has no branches in other countries. You might need a physical branch to do it, which isn’t very efficient for small to medium businesses.
However, proxies can change your IP location to almost any place worldwide. It means you can expand your reach without visiting the country or state. It also lets you see local advertising methods, deals, and competitors to understand your global audience better. All of this is essential to successful marketing in another country.
Empowering Social Media Marketers
When you buy private proxy servers, you take the first step to successfully and efficiently managing your social media marketing. Marketers will understand these tools’ exceptional benefits and how easy it becomes to automate multiple social media accounts and reach a global client base.