Proxy servers and their benefits for social media marketing

Proxy servers and their benefits for social media marketing

In the past two decades, companies have completely transformed their approach toward marketing. With the influence of traditional media fading away, the internet and its social media platforms are taking over the competitive business environment.

Nowadays, modern companies pour their heart and soul into establishing a solid presence in the digital world. First, they focus on a functional website with intuitive navigation and a comfortable representation of information to visitors. However, simplicity is key here, as the page must be technically optimized for search engines. For example, if a Google data collection bot can scan the entire site without any problems, it will appear higher on search results, guaranteeing more clicks.

That’s right, Search Engine Optimization (SEO) is our first branch of digital marketing that dictates the website’s success and stimulates organic traffic growth. Other sections include affiliate marketing with the help of partners, e-mail marketing, pay-per-click advertisement (PPC) campaigns, and social media advertisement.

For the strategies, businesses and data science specialists search for ways to collect information, create content, and even create fake identities to enhance their effectiveness. However, some of these data-sensitive tasks can break the terms of service and slow down targeted websites. These violations usually result in an IP ban, and the exposure of the company’s public address, a recipe for disaster, for several reasons: search engines and social media platforms will restrict access to their sites. At the same time, opposing businesses can expose your IP and gain a competitive advantage.

As we can see, plenty of reasons exist to keep the public IP confidential at all costs. Thankfully, we have a versatile solution, which masks the businesses’ main identity, and even lets us use tens or hundreds of new addresses simultaneously! Of course, we are talking about proxy servers – intermediary stations that mask the selected web traffic with a new identity. With a good proxy provider, you can get addresses from any country in the world to protect your IP and connect to the local internet in a chosen region.

These perks are perfect for successful social media management. In this article, we will talk about proxy servers and their essential benefits for improving and scaling your social media campaign. We will address the creation of new accounts, as well as data scraping on the most popular platforms. For example, with an Instagram account scraper, companies can generate a list of the best content creators and strike them up for marketing deals. With customizable search queries, we can pick the most suitable influencers whose audiences will appreciate the relevancy of an advertised product. To learn more about an Instagram account scraper, check out this article. For now, let’s focus on scaling marketing efforts on social media sites.

Adapting to new platforms

Before expanding and conquering our beloved social media giants, let’s evaluate the differences between the most popular platforms. First, most products have their unique niche but fall victim to popular entertainment trends.

Let’s take two examples – YouTube and Instagram. YouTube is the biggest video-sharing platform in the world, supporting the content of various lengths and resolutions. Instagram prioritizes sharing of photos and short videos and creates a well-rounded structure for photo-oriented content with a personalized touch.

While both platforms have unique strengths and weaknesses, both fall victim to the explosion of TikTok and its unique entertainment format. Following its success, all platforms started copying and creating their version of “TikToks”.

Currently, this is the most addictive and entertaining approach to presenting content, keeping users engaged with constant dopamine hits. Businesses that want to establish a foothold in social media must generate content that complies with current trends, adapting to new platforms and forms of entertainment.

Scale up marketing with fake accounts

Finally, we get back to proxies. With the help of a business-oriented proxy provider, companies get access to millions of residential IPs and assign a new identity to fake accounts and visitors.

This strategy can also be applied to disguise hundreds of bots as real users and give a huge boost to company websites, sponsored influencers, and accounts that belong to businesses themselves. With enough residential IPs and complex scripts, a team of social media managers can orchestrate an entire army of fake identities, interacting with the presented content and boosting its relevance in the eyes of an algorithm.

With a simple setup, the simplicity and flexibility of proxy servers are very valuable. Companies can choose IP addresses in a specific location to follow the trends of the localized social media feed, what works with these audiences, how the average user behaves, and more.


Proxy servers are essential tools for modern businesses. Their benefits are best utilized for the scalability of fake visitors and social media accounts. The cybersecurity market has great business-oriented proxy providers that offer millions of residential IPs to protect them with unique identities and avoid suspicion.

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About the author



Tom is a gizmo-savvy guy, who has a tendency to get pulled into the nitty gritty details of technology. He attended UT Austin, where he studied Information Science. He’s married and has three kids, one dog and 2 cats. With a large family, he still finds time to share tips and tricks on phones, tablets, wearables and more. You won’t see Tom anywhere without his ANC headphones and the latest smartphone. Oh, and he happens to be an Android guy, who also has a deep appreciation for iOS.