Tech

Website Redesign: Why, When and How to Update Your Site

Website Redesign

The internet is a fast-paced place, with new technology and trends appearing and disappearing at a rate of knots.

As a result, website design is also changing rapidly. What makes sense today will be outdated in a couple of years, so if you don’t regularly review your site and update it, you’ll soon fall behind the competition.

Why and When Should You Update Your Site?

First question, when do you need to update your site? The answer to that is very simple.

Your website is the heart of your online presence. It’s your shop window, your business card and the first thing that prospective customers will see when they visit your brand online.

That’s why it’s so important to keep it up to date, to ensure that it’s always working hard to attract new customers and generate new sales. We would recommend to hire a custom web design agency to get it professionally done. Let’s look at some of the main reasons you need to update your site:

1.   It’s Outdated

The first, and most obvious reason to redesign your website, is that it’s outdated. By outdated, it doesn’t mean that it’s old, but that it’s no longer in line with the current trends.

Your website should look professional, up to date, and easy to navigate. If it’s not, then it’s time to think about a redesign.

2.   It’s Not Mobile-Friendly

More and more people are now accessing the internet via mobile devices. Mobile traffic now exceeds desktop traffic in over 50 countries.

That means that if your website isn’t mobile-friendly, you could miss out on a lot of traffic. Worse still, you could drive potential customers away.

3.   Your SEO isn’t Working

If you’re not getting the traffic that you want, it could be because your SEO is failing. Several factors, such as poor content, outdated design, and technical issues can cause this.

It makes sense to review your SEO and make some changes. Because if you don’t, you could miss out on a lot of potential customers.

4.   You’ve Got New Goals

Make sure that your website is still fit for purpose. If your business goals have changed, your website will need to change as well. For example, if you’ve started selling products online, your website will need to handle online sales.

5.   It’s Not Secure

If your website doesn’t have an SSL certificate, you could be in trouble. Google now marks websites without SSL certificates as “Not Secure,” which could put potential customers off.

Also, if your website is hacked, you could lose valuable data. That’s why it’s important to make sure that your website is as secure as possible.

How to Update Your Site?

Now you know why and when you should update your site. Next, you have to know some ways to update your site. But if you don’t know what is the first step you need to take, you can follow these tips:

1.   Review Your Website’s Content and Design

First thing to do is look at your website and see what needs to be updated. This may be the content, design, both, or something else entirely. If you’re not sure, ask a friend or family member for their opinion.

2.   Make the Necessary Changes

Once you know what needs to be updated, make the changes! If you’re updating the content, be sure to proofread it for any errors.

Also, monitor the latest trends in web design and user experience. This will let you know if there are any changes you need to make to keep up with the times.

3.   Perform A/B Testing, If Necessary

If you’re unsure about a change you made, consider performing A/B testing. This is where you show two versions of something (such as a landing page) to see which performs better.

4.   Check Out the Competitors

See what your competitors are doing and see if you can improve upon it. Competitors sometimes know what’s working and what’s not, so look at their site and see if there’s anything you can do to improve your own.

5.   Optimize SEO

Make sure your website is optimized for search engines so people can easily find it. SEO plays a major role in getting your website noticed. Therefore, don’t forget to update your SEO regularly!

6.   Update Regularly

It’s important to keep your website up-to-date, so it doesn’t become outdated. Try to update it at least once a month, or more if possible. You can update it with new content, photos, or anything else that applies to your business.

7.   Promote Your Updates!

Be sure to let people know about the updates you’ve made to your website. You can do this through social media, email marketing, or even just by telling people in person.

Website redesign is a process whereby a company or individual redesigns the look of their website. This can involve anything from changing the layout to updating the color scheme and adding or removing content.

A website redesign can be done for a variety of reasons, such as to improve the user experience, to make the site more visually appealing, or to simply refresh the look of the site. Whether you need it now or later, you can start preparing it now.

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About the author

Tom

Tom

Tom is a gizmo-savvy guy, who has a tendency to get pulled into the nitty gritty details of technology. He attended UT Austin, where he studied Information Science. He’s married and has three kids, one dog and 2 cats. With a large family, he still finds time to share tips and tricks on phones, tablets, wearables and more. You won’t see Tom anywhere without his ANC headphones and the latest smartphone. Oh, and he happens to be an Android guy, who also has a deep appreciation for iOS.