How To Repurpose Old Content For TikTok Audiences

How To Repurpose Old Content For TikTok Audiences

Today’s digital marketers rely on all social media platforms to reach their audiences, and many use brand ambassador software to make collecting and sharing content easier. But shifting content from one platform to another isn’t as simple. If you want to gain followers in your TikTok account, you may certainly try to use the best TikTok bot and repost your old posts from platforms like Facebook or Twitter.

In fact, it may even ruin your chances of ever gaining traction on the platform. This is mainly because each platform follows a unique algorithm. Algorithms play a significant role in social media platforms. The platform’s algorithm decides whether your recent post gets shown on top of the page or the bottom or whether it would recommend your post to users. 

Every social media platform has an algorithm; Facebook, Instagram, Twitter, YouTube, and even Google, which is a search engine, follows an algorithm, and each one works differently. 

Simply put, there’s no guarantee that a viral video from Facebook would yield the same results when uploaded on TikTok. You have to first repurpose the content to fit the platform. On that note, here are several things you need to know when posting old content for TikTok audiences. 

Distort Your Old Content 

The amount of time users spends watching a TikTok video is one of the main factors that contribute to its success. That’s precisely why a common practice when posting content is to include texts that are a bit difficult to read. Doing so forces the user to either replay the video or pause it. Of course, you should ensure that the content is interesting in the first place. Otherwise, the TikTok audience won’t be curious enough to bother rewatching or pausing the video. 

You can also distort the audio to make it harder to understand. But as you might’ve guessed, distorting the audio or the texts of existing posts can be challenging. However, it should be possible with video editing software of some sort. Such a tool would also come in handy for the succeeding tips.

Add Captions Into Your Videos 

Apart from that, you should also consider adding captions into your old content before posting them into the TikTok platform. This is mainly because the algorithm favors videos with captions, so they’re more likely to be recommended to users. Users are also likely to read the captions, so chances are they’ll spend more time watching the video as opposed to when there’s no caption. 

Compress The Content Into 10-Second Videos 

While it’s true that you should aim for a high watch time, it’s worth noting that the TikTok algorithm recommends videos to users according to their preferences. For example, if they watch 30-second videos, they’re more likely to have 30-second videos in their recommendations. Unfortunately, videos of this length aren’t as common as 10-second videos on the platform. Simply put, if you want your old content to reach as many users as possible, trim it down to around 8 to 10 seconds, as these are the most common length of videos on the platform. 

Add Trending Music Into The Video 

This should be self-explanatory. The common goal of TikTok users is to become trending, so, the obvious move is to add trending music. Unlike on YouTube, you can use existing music as your background music without facing copyright issues. This is the beauty of TikTok. Of course, you have to make sure the music is appropriate and doesn’t overwhelm the main audio. 

Repurpose Every Content You Can Find 

The TikTok algorithm doesn’t decide which videos go viral according to their category. Anything can go viral, no matter which niche it belongs to. For that reason, it’s not advisable to stick to one niche immediately after engaging in TikTok. Repurpose whatever content you can find from your other accounts. Once you gain a bit of traction, that’s when you should decide which niche to focus on. It’s best if you stick to the niche where your trending videos belong to. 

Ask Questions At Some Point Of The Video 

Another factor that determines the success of TikTok is the number of comments. That being said, if you want to repurpose old content, make sure you leave details that warrant a question. You can also add a part where you ask your audience some questions. Doing so would likely encourage users to post their answers in the comment section of your post. If you want to make the most out of this tip, you should also consider replying to all the comments on your video. That way, your content would have even more comments. 


To ordinary folks, TikTok is an excellent platform for entertainment. But for others, it’s a platform teeming with potential followers ripe for the picking. Whether you’re an influencer looking to expand their fanbase or a brand trying to gain the attention of prospects, TikTok has a lot to offer. But as always, succeeding in this platform would be difficult as you’ll have to come up with content regularly, but if you already have ready-to-use content, that shouldn’t be too difficult. Of course, you have to repurpose your old content first, and this guide is of great help.

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About the author



Tom is a gizmo-savvy guy, who has a tendency to get pulled into the nitty gritty details of technology. He attended UT Austin, where he studied Information Science. He’s married and has three kids, one dog and 2 cats. With a large family, he still finds time to share tips and tricks on phones, tablets, wearables and more. You won’t see Tom anywhere without his ANC headphones and the latest smartphone. Oh, and he happens to be an Android guy, who also has a deep appreciation for iOS.