Online engagement is a vital part of your modern promotional campaigns. This digital marketing factor allows you to make the most out of your videos and boost the number of your subscribers. If you can sustain active engagement on this platform, your audience will likely share your content on other social media channels, increasing your online presence.
However, implementing engagement on your digital accounts comes with challenges. For instance, it’s hard to encourage online users to get involved in your content, especially if you’re starting. In turn, even if you invest in your marketing campaigns, your target customers might not trust your brand because you have a poor online presence.
Fortunately, this article includes five ways to leverage YouTube watch hours to help you boost your online engagement.
1. Increasing SEO
Search engine optimization (SEO) helps you attract organic visitors to your online channels, especially your website. Using SEO techniques, you can improve the rank of your account on search engine results pages (SERPs). As a result, you can generate more qualified leads for your company as they visit your blogs and introduce them to your brand.
When you buy YouTube watch hours, more users will likely come across your videos on this channel and click on them. The more people who watch your video and stay on your site for a long time, the higher your rank in Google search results. Aside from that, you increase the likelihood of your viewers sharing your content on social media, helping you reach your target market.
2. Gaining Competitive Edge
The digital marketing landscape is constantly changing, making it hard to stay ahead of your competitors. The latest SEO and paid search trends are continually evolving, so you need to keep on top of them if you want to maintain a competitive advantage.
With YouTube watch hours, you can increase online engagement, which will help you stay ahead of the curve. For instance, when your target audience searches for videos about product usage tutorials, they will likely click on the first content with the highest number of views. Suppose they see that your videos have more engagement than your competitors’; online users are likely to view your clips. Ultimately, they might consider buying your offers and sharing your brand with their peers.
3. Improving Sales Funnel
If you’re looking for ways to grow your business, there is nothing better than increasing your sales funnel. However, this strategy includes challenges like attracting the right consumers to your business or creating profitable products. Besides that, you also need to ensure that your funnel can convert into high-paying buyers or interactive subscribers.
Another purpose of YouTube watch hours is to use them to improve your sales funnel. For instance, you may track this indicator over time and compare them with other success metrics like views, subscribers, and social shares. If you notice that your hours aren’t increasing, you can make necessary adjustments in creating videos so they can perform better in the future.
Aside from that, you can monitor watch hours by helping you understand what content viewers want to see next. Doing so helps you to see where viewers drop off in your funnel, allowing you to determine that they aren’t interested in buying your product or service. With these insights, you can develop better offers that catch your viewers’ attention, which might direct them fully to the buying decision.
4. Increasing Domain Authority
Domain authority helps you identify how well your website ranks for a particular keyword. If you generate a higher domain authority score, the better your digital marketing campaigns will perform. When search engines see that users tend to click on links from your site with a high DA, these bots will send you more traffic and increase your rankings further.
YouTube watch hours are a great way to increase the credibility of your website. For example, you upload videos and share them on social media while engaging with your fans. The more video views you have, the more likely people will click through to your website when they search for something related to what you’re talking about in the video.
5. Bringing In New Customers
The biggest challenge in bringing new customers to your digital store is getting them to convert. Aside from that, you have to make a good impression to get online users to register to your email list. Even if you encourage them to buy your offers, you still have to enable them to purchase from your brand again.
Increasing your YouTube watch hours is one of the best ways to bring new customers to your online store. You can boost your channel by regularly publishing informative video content on it and ensuring to optimize it for search. After that, you must add calls to action (CTAs) to urge your viewers to click on links directing them to check product orders and follow your online accounts.
As a modern business owner, you should be aware of the YouTube watch-hours metric. You can enhance your online engagement and improve your business by tracking your watch hours and encouraging your audience to interact with your content.