First impressions are a big deal in many industries, and this is especially true in the world of real estate. There are several themes real estate agents and agencies should be considering when it comes to making a great first impression and coming off professionally to prospective clients, and one of the most important across the industry is the proper, consistent use of for sale signs on property listings.
When you have a strong resource like Signazon in your corner, you know you’ll have a variety of for sale sign materials and options available to you at all times. What are the kinds of for sale signs realtors should be considering, and what are some important elements to keep in mind while you’re going about selecting, designing and placing such signs?
Types of For Sale Signs
Generally speaking, there are two broad types of for sale signs, which represent the form of listing being described:
- Real estate agent for sale signs: The most common type, these are placed on behalf of a real estate agent by the agency they work for. These signs will feature information about the listing agent as well as how to get in touch with them.
- For sale by owner (FSBO) signs: Less common, but still seen from time to time, these are placed by individuals selling their own property without the help of a real estate agent. These signs will only feature information about how to get in touch with the seller themselves.
Now that you have a basic primer on the kinds of signs out there, here are several of the important considerations to keep in mind as you’re crafting strong for sale signs.
Basic Content to Include
As a realtor crafting your for sale signs, a few simple pieces of information are important for inclusion:
- Brokerage name and contact: As a member of a brokerage, you’ll want to make sure that your agency’s name and contact information is prominently displayed on the sign. If you’re working as an independent realtor, be sure to include your own name and contact information instead.
- Property address: This should be included so that prospective buyers can identify the property in question without having to search for it themselves.
- Broker name and contact: As the listing broker, you’ll want to include your name and contact information on the sign as well.
- Logo: One vital item that’s easy to forget is your brokerage’s logo. This is a key element of branding that helps to tie your sign (and by extension, the listing) to your agency.
While these are the basics that every real estate sign should include, there are some additional elements you may want to consider depending on the circumstances. These may include:
- Website URL: In today’s digital world, many buyers begin their search for a new home online. If you have an agency website or specific listing page for the property in question, be sure to include the URL on the sign so that interested parties can easily find more information.
- Open house information: If you’re holding an open house for the property, include date and time information on the sign so that prospective buyers know when they can come take a look.
- Asking price: Whether to include the asking price is a common area of debate within the real estate industry. Some believe that including this information helps to generate interest, while others feel that it’s best to leave it off so as not to dissuade potential buyers who may be turned off by a high asking price. Ultimately, the decision is up to you and will likely depend on the circumstances of each individual listing.
Style and Materials
Also important for making a great first impression is the style of your for sale sign. This will vary depending on the image you’re trying to project and the specific listing in question, but there are a few general guidelines to keep in mind.
Choose materials that match the property is one key consideration. If you’re listing a rustic country home, for example, a more natural-looking sign made of wood or stone would be a good choice. For a modern condo listing, on the other hand, a sleek and simple sign made of metal or plastic may be more appropriate.
In terms of style, it’s important to keep things clean and professional. This is not the time to get creative or experiment with fun and funky fonts or graphics – remember, you’re trying to appeal to a wide range of buyers, so it’s best to stick to a more traditional look.
Finally, be sure to consider the size of your sign. For most properties, a standard 18″ x 24″ sign should be plenty big enough to get the job done. In some cases, however, you may want to go with a larger sign if the property is particularly high-end or hard-to-miss.
Once you’ve got your for sale sign designed and ready to go, it’s time to think about placement. This is important not only for making sure that prospective buyers can actually see the sign, but also for complying with any local regulations that may be in place.
In general, you’ll want to place the sign in a spot that’s highly visible and easily accessible from the street. A good rule of thumb is to put the sign approximately 10-15 feet from the property’s street frontage, making sure that it’s not obstructed by trees, bushes, or other landscaping.
If you’re listing a home that’s part of a neighborhood with an HOA (homeowners’ association), be sure to check the rules and regulations before placing your sign. Some HOAs have strict guidelines about where and how for sale signs can be used, so it’s important to be in compliance.
Putting up a for sale sign is one of the simplest and most effective ways to market a new listing – but only if it’s done right. By following the tips outlined above, you can be sure that your signs are making the best possible impression on prospective buyers. Just be sure you work with quality vendors who can help you design and print high-quality signs that will last. With a little effort, you can make sure your for sale signs are working hard to sell your listings.