4 Alternative Ways to Study Digital Marketing

4 Alternative Ways to Study Digital Marketing

Sometimes, while already at college and pursuing a career in a specific industry, students suddenly realize that the major they chose is just out of their field of interest. Or that it is not good enough in the long-term perspective. And they start looking for a career that can secure their future success.

Out of all the options, young people often choose something trending and in-demand in the modern labor market. And, often, digital marketing becomes the answer. But, how can a student pursue a career in this field if he or she is already majoring in something else?

The most obvious solution is a major transition. Young people have the possibility to switch their area of study at any stage of their college path. But, this would basically mean starting it all over and losing a few extra years of your life.

If that doesn’t sound like a good option to you, there is a different path, too! You can get professional academic help from EssayPro to ensure that all your assignments are getting done in time and you don’t get expelled. Then, you can use your free time to study digital marketing along with your current major. Below is a list of alternative ways to gain career-related knowledge and skills.

4 Alternative Ways to Study Digital Marketing

1. Apply for a Dual-Degree Program

Not everyone knows this, but you can actually get a double degree. What does this mean? Basically, being in a dual-degree program means that you will acquire two separate credentials, often, in two different (though somewhat related) fields, for example, biology and chemistry. Thus, at the end of your course, you will have two separate diplomas.

As a rule, you can’t choose just random programs for your dual degree. The majority of universities offer specific tracks that involve two courses that are distinct but complement each other to meet a student’s career objectives. Therefore, you can’t enroll in such a program unless you are already studying something that goes in line with digital marketing.

Sounds like a good idea to you? That’s great, but don’t rush. While earning a single degree can take nearly 100% of your free time, energy, and effort, you can imagine how many inner resources you will need to study in two programs simultaneously. Thus, we have to say that this academic path is only right for highly motivated and very hard-working students.

Other drawbacks include higher curricular requirements. While earning two separate credentials, you will have to fulfill the practicum and capstone demands of both programs. So, you have to be ready for a real challenge.

Lastly, let’s not forget about the financial side of the matter. As you can easily guess, an additional course will require paying an additional price too. So, one way or another, dual degrees will always be more expensive. However, the good news is that such programs often involve overlapping classes in order to help young people save their money and reduce the total number of credits they have to earn.

2. Leverage Offline Learning Opportunities

If acquiring an additional degree sounds like too much work to you (and rightfully so), there is another opportunity that you can use to master digital marketing. Namely, you can leverage a variety of offline learning opportunities available out there.

What are these opportunities? First and foremost, there are offline courses. Some colleges, business schools, as well as other educational facilities offer short-term (compared to an actual degree) training programs that can let you study the basics of digital marketing and acquire the needed skills. Some of such courses can even provide you with a certification that will be recognized in the industry.

Apart from offline courses, there are also plenty of other learning opportunities. To name a few, there are industry-related workshops, conferences, masterclasses, and other events that can also help you gain the knowledge and skills necessary to build a career in digital marketing.

But, there is a catch. While there can be plenty of such opportunities in large cities, there might be none at all in smaller ones. Therefore, if you choose this way to study digital marketing, you will be tied to your location, and it can even somewhat restrict you.

4 Alternative Ways to Study Digital Marketing

3. Opt for Online Courses

Another alternative way to become an expert in digital marketing is online learning. There is no secret that online learning is incredibly trendy today. There are plenty of platforms that help people of all ages to acquire knowledge in literally any field of their interest, and digital marketing is no exception.

Here, you will basically have two options. First of all, you can opt for an accredited, full-length online degree program and pursue a second diploma along with continuing your full-time college course. Needless to say, this option will require a lot of dedication and work from you.

Another way is to opt for a short-term certification course. There are plenty of them on various platforms like Udemy, Khan Academy, Coursera, and others. This opportunity is less energy and time-consuming. And it is also cheaper than going for a complete online degree. Besides, at the end of such programs, you can often get a recognized certificate.

Finally, it is worth mentioning that the last option also gives you an opportunity to learn from the best. If you surf through different platforms that offer online courses, you can find many learning opportunities provided by the world’s leading schools like Harward and taught by the best professors and industry experts. So, if you are looking into online learning options, this might be one of the best ones.

4. Engage in Self-Learning

Lastly, speaking of alternative ways to study digital marketing, let’s not forget that there is always an opportunity to learn on your own in the modern world.

What are the main perks of this approach? First of all, it is the cost. When engaging in self-learning, you can opt for free or very cheap educational materials, which is good for students living on a tight budget.

Secondly, this option will give you an opportunity to study at your own pace. In the process of self-learning, you won’t have any supervision from a professor, deadlines, exams, etc. Instead, you will be able to move through the key topics at your own pace when you have free time.

Now, what about the cons? Obviously, the quality of learning can suffer. Without a well-determined curriculum, you can miss out on some important topics. Not to mention that the learning materials you choose might be of bad quality. Also, this option requires incredible self-organization and passion. If you don’t have them, you risk failing.

All in all, we have to admit that self-learning isn’t good for everyone. For some people, it can turn out to be counterproductive and extremely challenging. So, be careful with this one.

The Bottom Line

Typically, when someone wants to acquire a specific profession, they go the traditional way and enroll in college. But, this path may not be right in some cases.

Luckily, in today’s world, the opportunities for learning are nearly countless. So, whether it is digital marketing or any other field, be sure that there are alternative ways to study it and, now you know about some of them. All that is left for you to do is to find an option that works best for you!

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About the author



Tom is a gizmo-savvy guy, who has a tendency to get pulled into the nitty gritty details of technology. He attended UT Austin, where he studied Information Science. He’s married and has three kids, one dog and 2 cats. With a large family, he still finds time to share tips and tricks on phones, tablets, wearables and more. You won’t see Tom anywhere without his ANC headphones and the latest smartphone. Oh, and he happens to be an Android guy, who also has a deep appreciation for iOS.