Social media is a great way to launch your video marketing campaign and has been a tool that businesses all over the world are using to increase their revenue. However, this surge in social media activity has become a trend of poorly produced videos brought before an audience.
As a business, you don’t want to go down this road. If you’re in Australia, you may want to get top-notch video production Melbourne services to help you along the way. This can help your social media presence have high-quality videos to engage viewers and encourage them to share the content with their friends and family.
Now that you know the importance of quality video production, here are five types of mistakes to avoid whenever possible:
Mistake 1: Not Filming In A Quiet Environment
Have you ever watched a video and wondered what the person is saying because you can’t hear them clearly through all of their background noise? It’s usually not just ambient sounds that make it hard to listen to your speaker, but also background music or sound effects. Fortunately, there are steps you can take during video production to make sure this doesn’t happen.
First, most cameras have a way to turn off background music or sound effects—a simple button press will do the trick. Be sure to test this before shooting so you don’t record your video with music in the background.
Second, make sure to put your speaker in a quiet environment. This means getting rid of extraneous noise sources like fans or air conditioners. If you can’t turn it off, try sitting with the person speaking during filming so they aren’t seated amidst these background noises. If you’re shooting outdoors, be sure to ask everybody to keep quiet, so you don’t have extraneous sounds to deal with during post-production.
Mistake 2: Not Recording Sound Separately From Filming
There are many ways to grow your social media presence. One way is to create engaging videos for your customers. If you’re like most people, you take videos on the go: recording the kids at an event, shooting footage while you travel, and others. While this is great for capturing memories and sharing them later, it’s not great for producing high-quality videos.The problem here is your phone’s microphone may not be good enough to pick up sound over the ambient noise of whatever environment you’re in. While some people may be fine going without a soundtrack, this kind of video may not live up to its marketing potential.
You can avoid this mistake by recording sound and video separately. While this takes a bit more work upfront, you save yourself hours or days of editing in the future.
Mistake 3: Filming Out Of Focus
When shooting your video, don’t just hold down the record button and shoot everything in sight. Instead, plan out your shots, so you get the best footage possible.
This means that if you’re shooting a real estate video for your social media business account, don’t just walk into a room and start recording. Take a moment to look at the scene before pressing ‘record’ to see what’s in focus and what might need to be moved.
The same goes for shooting people. A quick shot of someone’s face can be jarring if it’s blurry and not in focus, so plan before recording.
Mistake 4: Not Considering The Background
If you’re not careful, it’s easy to end up having footage with a distraction in the background. This could be something like an out-of-place object like a trash can or a random car driving by. It could also be something less noticeable like light fixtures or hanging lamps. Either way, these distractions are hard to eliminate in post-production. They could be the difference between a great video and an embarrassing one.
Mistake 5: Not Writing And Filming A Script
If you’re filming yourself or someone else speaking with the intent to go viral on social media, you may need to write a script before recording. There are two reasons for this. The first is obvious—if you’re not speaking from a script, your video won’t reach the goal it was intended for. This is crucial particularly if you’re looking to create a successful marketing video. The second reason writing out a script is essential is it allows you to avoid any embarrassing moments that might slip out if you’re not working from a script.
You may also write down what visuals and interesting things on-screen you want to highlight such as your products and services. Words that pop off the screen can also make great social media videos. If you’re not sure what your script should include, look at other viral videos for inspiration. You can find lots of stock footage online that you can use without looking like everyone else.
Video production is an art form, and it can be pretty hard to do well. But by avoiding these five mistakes, you can take your video’s production up a notch and raise your social media profile even more than before.