Are you an upcoming content creator? You have posted countless videos on your social media platform but all the engagements you have gotten are from your friends and family. You know in your mind that your contents are wonderful but you keep wondering what the problem could be.
You have asked other content creators whose videos are getting engagements but they replied that all they did was to record and post, and the numbers started coming in.
This method of recording and posting might work for some people. However, if you are willing to spare the time and put in the effort, this article will teach you how to make a video and sit back to watch your video go viral.
Why Videos Are So Popular
A popular video gains a wide reach in the social media space within a short period. It could be a new video or an old one that someone was able to dig up from the past.
When the likes, comments, and shares of such videos on Instagram or Facebook become more than expected, then the video is popular.
Viral videos can be found even on YouTube, Tiktok, Reddit, and several other social platforms. For a video to become popular, it means that the video has addressed a particular issue or joined a specific popular I-don’t-want-to-be-appreciated trend.
The issue could be a trending one or an issue that no one is talking about. It could be a motivational, inspirational, or comedy video but it will address a common issue such that people will voluntarily like, comment, and/or share the video.
How to Make a Video
Making viral videos means that you have to first make a video. And if you want your video to go viral, you have to make sure that you are creating very competitive content.
If you learn the skills to make your video go viral, it will be of no use if you do not have a viral-worthy video. So, the first step to making a viral video is to make a video and how do you do that?
How to Make a Viral Video
To make a video that will be received by the public, here are certain things that you need to do:
Do Your Research
First, you need to study videos that have gone viral in recent times. Go through each of these videos and look for a relationship between them. What connects most of these videos with one another? When you answer this, you will have a concept that you can use to make your video.
Make a Plan
Since you know the kind of video you want to make, the next thing to do is to plan the video. Figure out who your audience is and create your plan to impress your audience.
Your plan should entail:
- Your goals for the video;
- The message you want to pass across to your audience;
- The tone of the message;
- The length of the video;
- Where you want to post the video;
- And any other factor that you deem fit to be in the plan.
Know that this plan will be used for other videos to maintain brand consistency.
Provide Quality Content
Your video has to be appealing if you want anyone to watch it. You need to capture the attention of your audience from the beginning to the end of the video and use face filters for relatability.
To do this, your content has to be relatable. Use audio or images that will catch their attention and make the video understandable. Try to engage their emotions.
One other strategy that has proven to be very effective is the use of plot twists. Making your video unpredictable will make people want to watch it over again and share.
You can also tell a story. People love stories and if you are a good storyteller, you can agitate the curiosity in people and make them watch to the end.
7 Rules to Make a Great Viral Social Media Video
Before you upload the video, you need to do extra work if you want your video to go viral. Here are some important boxes that you must tick before uploading your video.
Create a Social Media Account
You need a channel to send out your videos to your audience. Create accounts on different social media platforms where you intend to share your videos. These platforms can help you to monetize videos so you get paid when people engage your videos.
Make Sure that the Video is Short
Internet users have a very short attention span so you need to make sure that your video stays in the range of 30-60 seconds. If the video is longer than that, you can use a video maker to cut parts of the video leaving only the important ones.
Add Captions to the Video
People are more likely to watch your video if they can read what you are saying. When your video is ready, you can add captions using a video collage maker with music in the background, all to help you get the attention of your viewers.
Use Engaging Titles
Use engaging titles. If you want people to be interested in your video before watching it, use titles that are mind-catching, then back them up with popular hashtags.
To give your videos a wider reach, use popular hashtags in your video description or caption. You mustn’t misuse hashtags. Find trending hashtags that relate to your videos so that they can reach your target audience.
You need more people to share your video with you. Tag people who have a connection (direct or indirect) with the video.
- You can tag the shop where you got the dress you wore in the video;
- Or the store where you got the camera used to shoot the video;
- Or the owner of the music playing in the background of the video;
- Reach out to the people or brands that you have tagged and ask them to share or repost your video;
- Some will respond while others will not, so do not expect a positive answer from all the people you will reach out to.
Release the Video on a Strategic Day
Choose an ideal day to release your video and hope that there is no breaking news on that day. Here are two ways to go about it:
- You can release your video on Monday or Tuesday when people are in the office but online trying to find something to take their mind off office work.
- You can also release it during the weekend when people are online trying to enjoy the beginning of their weekend.
When your video becomes viral, you need to be ready for the fame and all that comes with it. People will commend you, and some will criticize you.
Some people will be polite enough to be constructive in their criticism, while some will be outrightly rude. Do not let any of this affect you.
Remember that you have a plan. Stick to your plan and continue creating more videos to follow up on the short-lived fame that comes with each video.
Tiktok, Instagram, YouTube, and even Facebook – social media still rely on funny and viral videos. You’ll know how to make a great video if you’re following these tips.