Marketing on social media can help you reach a wide range of prospective customers affordably and within a short time. Facebook, for instance, has over 2.7 billion users every month. This offers you a great audience base to advertise and build your brand.
It’s worth noting that there are many marketing techniques to choose as a social media user; from maximising the power of influencers to posting relevant content on your page. Facebook lead ads can help you build a customer base.
Creating an email list with high-quality leads can be quite difficult given the demanding form-filling process. Facebook lead generation ads, however, can make it easy for the prospects by prepopulating the forms with their Facebook profile information. This way, one won’t have to worry about typing in every detail from scratch. (1)
As a marketer, you’ll need a well-designed campaign to capture the attention of your target audience. You might also want to set up a Facebook lead ad notifications system to alert and allow you to respond to inquiries as soon as you receive them. Here are some of the most effective tips for creating Facebook lead generation ads:
Create a form that reflects your objectives
The first step towards a successful lead generation campaign is creating a lead ad form that meets your needs. There are several aspects that you’ll need to specify during this process. Make sure you understand the purpose and repercussions of every selection you make.
For one, at some point you’ll be asked to choose between “more volume” and “high intent” form type. The former is designed to generate as much traffic as possible, while the latter is particularly focused on high-quality leads. Remember, the choice you make here will determine the success of your campaign.
While at it, be sure to also set up your Facebook ads email notifications. The objective here is to keep you up-to-date on the campaign. If you’re not sure how to go about this idea, here is a video that’ll show you all the steps you need to follow:
Ask for relevant information only
Facebook lead forms allow you to collect as much data as you want from your prospects. However, it’s recommended that you ask for the minimum information that’s necessary for the achievement of your goal.
Keep in mind that most people are cyber literate today and aren’t always willing to give away their personal data to strangers. Therefore, asking for too much information will only make it harder for them to surrender their private details. This will also create more friction points in lead generation, which is something you should try to avoid. (2)
Tailor your message to the target audience
To get the best out of your campaign, the message you convey should capture the attention of your target audience instantly. As you curate your story, it’s important to consider the current stage of the reader in the customer journey. How you approach a new client is different to how you’ll communicate with someone who already knows about your brand. Also, respond to your customers as much as possible and post replies to comments you are getting. This way your audience will feel more engaged.
It’s crucial that you also be specific about what you’d want the readers to do once they get your message. For instance, the message should be inspiring enough to convince new prospects to submit their private data. As for those who are already interacting with your brand in one way or another, the message should incentivise them to spend on your business or upgrade their packages. (3)
Use multiple-choice questions
Another option that could enhance your campaign’s outcome is the use of multiple-choice questions in your forms. It goes without saying that many people always try to avoid filling such forms because of the typing process. With multiple choices, however, one will only have to mark the answer rather than typing out the whole phrase or sentence.
There’s no limit to the number of questions you can ask but this, again, comes down to the “volume vs quality” scenario discussed earlier. Having fewer questions is likely to increase the number of leads (volume). On the other hand, when you ask more questions, you’ll generate fewer but high-quality leads. So, the choice depends on the goals.
Lead generation can be an intimidating process, especially if you’re a beginner. The tips discussed in the article, however, will enhance your chances of success and elevate your social media marketing. Among the things you should consider are creating relevant forms, asking multiple-choice questions, tailoring your story to the target market and asking only for important information. How you implement these strategies will determine whether you’ll get a high volume of unfiltered leads or fewer but high-quality leads.
- “About Lead Ads.”, Source: https://www.facebook.com/business/help/1481110642181372?id=735435806665862
- “Facebook Leads Ads: What They Are And How To Use Them.”, Source: https://neilpatel.com/blog/facebook-lead-ads/
- “Hacking Lead Generation With Facebook Lead Form Ads.”, Source: https://medium.com/swlh/hacking-facebook-leads-4326bf9e1447