Losing something important is not foreign to anyone. I’m positive that at some point you have all lost something. Whether it’s a phone, your house keys, your wallet, your cat, umbrella or possibly even your mind (sorry, some things we can’t help with ☺). At Pixie, being in the finding business, we decided to search the nation (USA) to find out a little more about the losing business.
We discovered some extensive insights into: who are losing their important items the most? What they have been losing? Where they lose it and a whole lot more interesting statistics and revelations in our Lost and Found survey. These statistics are of course no doubt, the inspiration behind our fun and innovative solution. We aim to turn some of your losses into your most exciting gains, with a smart location solution for iPhones. We’ll get more into some of the amazing features later, but for now, let’s get started with some fun statistics.
Missing in Action
On average, Americans spend 2.5 days a year looking for lost items, and 2.7 Billion dollars replacing those lost possessions. Wow! So, you’re probably wondering what on earth are they losing that takes them so long to find and costs so much to replace. Well, we wanted to know as well!
Turns out, arguing over what TV show to watch and who’s turn it is to choose, is the least of our worries, with 45% of people spending at least once a week, just trying to find the remote. When you finally do find the remote, but lose the battle of the channels, good luck finding your phone to distract you or call someone who cares, with 33% of people losing their phone at least once a week.
Car and house keys also play a major role in our search time wasting, with 28% of people looking for those at least once a week. On average, people spend 5’20” min looking for such items, at this point here is to hoping they didn’t miss the most important part of their favorite show.
Surprising fact: 29% of people have had their lost wallet or purse returned to them.
Race the Clock
Sadly, not all stories have a happy ending. Yes, for some of you, 5 minutes might seem like a long time to look for a lost item, if that’s the case, how does 15 minutes or more sound? House keys, wallets, umbrellas and passports, are just some items, which people spend 15 minutes or more looking for.
Time Is Money
The cost of losing something isn’t necessarily just the price tag to replace it. Have you ever shown up late or even missed an appointment because you couldn’t find something? Join the 49% of people, that this happened to.
Perhaps you had to endure a stressful argument, because you just couldn’t remember where you put something? Don’t worry you are not alone, join 35% of people just like you. Let’s not even get started on trying to remember the “safe place” you created for an item some time ago. Perhaps that item is so ‘safe’ even you can’t find it.
Did you know the two thirds of us spend up to $50 a year replacing lost items, and as a nation, we spend $2.7 billion replacing items? I think we can agree losing things is just not fun, I don’t need to convince you of that, right?.
When you can’t find your keys or your wallet, what’s the first place you look? If you’re anything like me, you might do that panicky, awkward search of your pockets, shuffle dance, which of course is followed by the increase blood pressure, high anxiety... cue panic attack. To quote Michael Jackson, “you are not alone” 14% of the population are with you. Then there is the other 21% of people who are checking their purse or bag and others, searching other parts of the house.
Surprising fact: 69% of people find something else while looking for their lost item.
The Biggest Losers
Many people believe that when you get older, you start losing your valuables more. Maybe it’s because you forget, maybe you have too many things to remember, who knows. You might be surprised to find out that Millennials are in fact twice as likely to lose items then baby boomers and a third more likely than Generation X. So, while 40% of the population believe it’s a ‘getting old thing’, it is in fact a being a young thing. In this case, Baby Boomers come out on top, as being the most responsible generation with more than 55% claiming they haven’t lost their keys or phone in more than two months compared with 23% for Millennials. I know what you’re thinking... how does it compare with men Vs. women? Well, whilst 35% of men like to play the blame game compared to just 30% of women, both are in fact as likely to misplace an item.
Before We Say Goodbye...
I’m going to turn to our CEO and co-founder, Amir Bassan-Eskenazi, for this one “Losing valuables like keys, remotes and wallets, is not only frustrating, but it can waste valuable time, result in an expensive mistake and lead to unnecessary arguments. This is why we created Pixie, a simple solution to finding misplaced items quickly and easily. Pixie is the only smart finder that allows you to actually see where your most important things are! Pixie does not just rely on sound alerts to find an item, but rather shows you where your lost item is located through an advanced augmented reality app interface that guides you to your lost item, step by step. Noisy environment? Item located in a different room and you need to “see through walls” in order to find it? No problem, Pixie got you covered!”.
So, friends, to avoid the blame game, the awkward pocket shuffle dance and the stress that comes with losing things, check out our website: www.getpixie.com . We can assure you, with Pixie, you will spend less time searching for things and have more fun finding them.
See the full results of the Pixie Lost and Found Survey: