4 Ways To Utilize Instagram’s Features In Your Marketing Strategy

4 Ways To Utilize Instagram’s Features In Your Marketing Strategy

Digital marketing is essential to all online businesses because it allows brands to connect with their customers. With an effective marketing strategy, you can determine your ideal consumers and find ways to reach them. In turn, you can develop campaigns that would satisfy their ever-changing preferences and turn them into loyal clients.

As an online entrepreneur, you must make use of Instagram to improve the effectiveness of your marketing strategies. This platform will help you promote your brand and establish a strong emotional connection with your target market. More so, you can reach a wider audience with the help of your content, which boosts your lead generation.

In this article, you’ll learn four surefire strategies in utilizing Instagram features in your digital marketing strategy.

  • Keep An Eye On Your Competitors

Conducting a competitor analysis is an important part of every marketing strategy. This tactic enables you to determine the position of your organization in the marketplace. As you discover the strengths and weaknesses of your competitors, you can explore more opportunities to expand your brand.

One Instagram feature you may use to find your competitors is its search area. For instance, you may input ‘food’ as your keyword into the search bar if you’re in the food industry. From this stage, you may see a list of various accounts and you can immediately select which profiles you want to view.

As you search for the accounts of your competitors, you might discover that some of their pages are set in private. Fortunately, you may still view their activities with the help of a reputable Instagram viewer service. As a result, you may gain insights about their followers, hashtags, content, and engagement performance.

  • Post Clips

Instagram users love watching stories from different accounts. That said, you must practice telling a story so you can build a strong emotional connection with your viewers through Instagram stories and reels. Doing so enables you to improve the visibility and sales of your brand as you attract more returning customers.

For instance, you may get someone to take a few candid images of your team as they work on your products and services. You may tell your audience about your office environment, your favorite products, or your employees. As you include your clients in your latest creation through your behind-the-scenes (BTS) clips, you’ll always make them feel relevant.

Instagram stories are only available for twenty four hours. With that, your existing followers may be the only ones who can view your BTS. Fortunately, you must make use of Instagram highlights so your future audience can still view these clips.

  • Contact Influencers In Your Niche

With an ever-increasing demand for attention in the marketplace, consumers have to identify which accounts are reliable. More so, your prospective clients trust word-of-mouth advertising from their favorite influencers. Indeed, you can reach more audiences once an influencer promotes your content on their accounts. 

You must look and select for the influencers who can help you produce a creative campaign for your organization and their viewers. However, you should be careful in choosing the right ones who can match the needs of your target audience. 

As you create a list of prospective influencers, you should first check the ones who are already actively talking about your brand. This strategy enables you to find someone who is already interested in engaging with your organization. Moreover, your partnership with these individuals will feel more organic for their community, which motivates their followers to trust your products.

  • Make Use Of Instagram Insights

Instagram Insights enables you to understand the preferences of your target audience. Additionally, this feature allows you to identify which stories and posts your existing followers are actively engaging with the most. Making use of these insights would help you determine the types of content that are the most effective in your campaigns.

With the help of the Instagram Insights feature, you can gain access to valuable metrics like the best times you receive the most interactions. For instance, you can schedule your content to automatically post during those times as you determine which times your audience is most active. Knowing this information can help you become a leader in your niche and ensure the success of your organization. 

As you use the Instagram Insights feature, you may compare growth over various periods. In turn, you’ll see what activities you were doing during the peak of your digital marketing campaign. Then, you may use these details to create necessary adjustments so you can elevate your overall strategies as you continue your marketing efforts.

Key Takeaway

As an online business owner, you must make use of social media platforms so you can reach your target audience. That said, you should consider making use of these Instagram features so you can improve your marketing campaigns. In turn, you’ll increase the engagement in your Instagram channel and stand above the competition.

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About the author



Tom is a gizmo-savvy guy, who has a tendency to get pulled into the nitty gritty details of technology. He attended UT Austin, where he studied Information Science. He’s married and has three kids, one dog and 2 cats. With a large family, he still finds time to share tips and tricks on phones, tablets, wearables and more. You won’t see Tom anywhere without his ANC headphones and the latest smartphone. Oh, and he happens to be an Android guy, who also has a deep appreciation for iOS.