Do you want to make a lasting first impression in an instant on Instagram? Creating a stunning Instagram intro for your page is a quick and easy way to attract and engage new followers, increase your content’s visibility, and showcase your brand (or yourself) in a fun and intriguing way.
What is an Instagram Intro?
An Instagram Intro is an Instagram post that introduces a particular blog, website, or product. You can use an alluring intro when first launching your page or when participating in marathons, giveaways, and other online events.
From selecting the perfect visuals to writing compelling captions, we’ll walk you through the best practices and top tips for creating a captivating Instagram intro that embodies your unique identity and that tells your story.
Make it Pop
Instagram is a dynamic visual platform and its users are constantly being bombarded with content from friends and influencers. As a business or influencer on Instagram, you only have a split second to grab a user’s attention before they’ve swiped up and they’re onto the next post.
Whether you get the perfect shot, download stock footage, or create a video with someone doing the latest TikTok dance, you need to grab viewers’ attention from the moment they see the post.
Eye-catching visuals will keep them engaged with your intro post long enough to deliver your message to your followers.
Captions are Key
Once you’ve gotten your visuals sorted, it’s time to look at the caption. Instagram allows up to 2200 characters in your caption, but users typically only see the first 125 characters. The rest is cut off with a “more” button.
Those first 125 characters need to make your viewers want to hit that “more” button to read the rest. To write a compelling caption, make sure to give context and highlight the unique features of your website, while also using a clear CTA (Call to Action) to drive clicks.
Who are You?
This may be a simple question, but if you’re trying to introduce new viewers to your page, it’s one that definitely needs to be answered.
Dig deep and try and summarize your site, brand, or mission into a single sentence. Not a long run-on sentence, but the core of what your site does and why your viewers should care.
If you can’t distill this down into a single sentence, then Instagram may not be the right medium for you. Your viewers should be able to look at a post and immediately see what you’re about.
If there are tons of visuals about healthy foods and then your site is an automotive blog, you may get a few clicks, but they’ll immediately leave your page after they find out they’ve been victims of the bait-and-switch tactic.
Be proud of your site, and make sure that viewers know exactly what they’re clicking on.
Hashtags are still a major part of Instagram’s algorithm and are used for discoverability. Despite what some people may think, more is not necessarily better here.
SEO rules and best practices on all social media platforms have consistently cracked down on spammy tactics — and Instagram is no different. Inserting dozens of hashtags into your Instagram intro or post can actually be detrimental in some cases. It may even cause a hashtag-jammed post to not appear in searches.
Instagram allows a maximum of 30 hashtags per post, but the most advantageous course of action is to focus on your key audience or demographic and pick 9-10 hashtags that best represent the audience that you are trying to reach.
In our previous examples, we used healthy foods. The hashtag #HealthyFood is fine, but you can get more specific. Go for a few specific hashtags and maybe one broad category hashtag.
Hashtags like #VeganMom would still fall under the category of healthy foods, but now it’s more specific and targets a particular demographic.
Call to Action
Finally, after you’ve done all the work to make sure your Instagram engagement is on-point and your viewers are interested, you need to help guide them to your site with a clear, concise, and useful CTA (Call to Action).
An example of a good CTA is to make it shareable. Encourage followers to share your post by adding a “Share with your friends” or “Tag a friend who would love this” message in your caption. With that, you’re well on your way to a stunning Instagram intro for your page.