Are you using your Instagram for business purposes? This is something that is very common nowadays and social media can be a great way to get people to visit your website. Thus, you will see a lot of businesses and influencers using their Instagram bios to link to a certain page. If you have a big following or you are able to draw people in with a post, adding a link can be a real opportunity.
But, how do you add a clickable link on Instagram and make sure that it stands out to your audience? Let’s take a closer look and find out the answer to this question.
Where Can You Add a Clickable Link on Instagram?
Using platforms like Instagram is often self-explanatory. For instance, with a few buttons, you are able to post videos, write captions and change your Instagram bio. Often, this is not something that people need help with. But, when it comes to adding links, this is when things can get confusing.
Unlike on other platforms, you are not able to add links that you can click on to captions on Instagram. Therefore, this is not something you are able to do underneath a photo or video you post. In addition, you can also not post a clickable link in the comments. So, you might be confused about how you are able to push out information to your audience. Is Instagram really good for businesses to use?
The answer is still yes since it is a highly popular social media platform with millions of users. You just need to know where you are going to be able to put clickable links. Namely, you are going to be able to add clickable links to your Instagram bio. So, this is the box that shows up at the top of your Instagram profile. When people visit your profile, this is going to be displayed to them. The user can then decide if they want to read it and even visit the link you have provided them with.
But, something you need to realize is that you are only going to be able to add one clickable link in your bio. In other words, you cannot post a lot of them and make it look like spam. Instagram is a social media platform that does not like this. Therefore, make sure you think of what link you would like to add. For instance, this could simply be a link to the homepage of your website so that people are able to explore what you have to offer
When you think about it, from the point of view of the ordinary Instagram user, it is good that the places you can post a clickable link are limited. It means that they can enjoy a more authentic experience on the app and not one that is all about promotion and sales. Nobody is going to view your content if it is full of spam and to appear like all you are doing is pushing products and services. This is a social media platform that you want to use to build a relationship and rapport with your customers. It is not all about pushing sales.
How Do You Add a Link to Your Instagram Bio?
So, you have taken your time and chosen the link you wish to feature in your Instagram bio. But, how do you add this link easily? Well, the best thing to do is to click on the ‘edit profile’ button on your Instagram homepage. There is going to be a section here that is called ‘website’. You can click on this box and this is where you can copy and paste the URL of the website you want to link to. Then, make sure you click ‘done’ and this is going to save it to your profile.
What about adding links to your website in the comments and captions of Instagram? Well, the truth is, this is something you are able to do. You just have to realize that people are not going to be able to click on the link. There might be some users that choose to remember the link and type it into their browser. But, others will also ignore it since they cannot directly click on it.
There is also one other place that you can add clickable links to that we have discovered. This is not on your profile but on Instagram Stories. In other words, it is only going to appear for 24 hours. But, it can be a great way to reach your audience if they are watching your content when it is posted. Well, the link is actually called ‘swiping’ as it will be a slightly different action to get to the website. Of course, the idea is the same in that it is going to take your audience straight to the webpage they are interested in. Just make sure that you have over 10,000 followers and you are verified to do this.
There are many reasons why you might want to add a clickable link to your Instagram bio. For instance, say you want to promote your own website or you are trying to sell a certain product or service. This is going to be a way for people to discover what you have to offer.
When you are editing your profile, there is going to be an option to add a website. This is where you are going to copy and paste the link into. Then, this is going to appear on your Instagram profile and it will be obvious to users.
You cannot add clickable links anywhere else unless it is on your Instagram Stories. But, this disappears after 24 hours. So, your Instagram bio is the only place to put the URL you want people to click on. Thankfully, it is pretty simple to do and will not take you long to type into the box.