According to Hootsuite, Twitter was the 9th most visited website on the Internet, with more than 620 million unique sessions.
As one of the standout social media platforms, Twitter is a great place to find information about your brand. Opinions, concerns, and complaints are valuable to a business that is eager to raise brand awareness and establish its presence on the Internet.
Whenever a conversation about your brand starts on Twitter, you want to monitor and even engage with it. But before that, it is necessary to create a solid Twitter profile.
A lackluster Twitter profile lacks professionalism and is less likely to be taken seriously by Twitter users who click on your handle and visit the profile page.
Let’s take a look at the steps you should take to optimize your Twitter profile and make it look professional.
Add a Profile Image
Start with a profile image. As a brand, you should have a logo that is used across social media handles.
In some cases, a logo might have small text or other elements that do not translate well into a small profile image, especially if the person viewing the profile is doing so on a mobile device rather than a desktop. Adjusting the logo to make it more Twitter-friendly should not be too difficult if you have to merely adjust some colors or remove the text.
Now, if you are using your own name and treating it as a brand instead of a logo, you should have your personal profile shot as the image.
Add a Header
A header is another important element that paints the overall Twitter profile picture. You have access to a space of 1500×1500 pixels, which is a lot more than a profile picture (400×400 pixels).
It is common to change or modify the header depending on circumstances. For instance, if a brand has an upcoming event, it adds the date on the Twitter header to make it more visible. Or, if Christmas is around the corner, a brand might adjust the banner to make it more in line with the holidays.
Optimize the Bio
Twitter bio has only 160 characters, so brands have to be extra careful to utilize it to the fullest. Twitter’s search engine pays attention to a profile’s bio. Brands that want to be discovered need to add relevant keywords and hashtags in their Twitter bio.
Do note, though, that hashtags on a Twitter bio are clickable. If you use an industry hashtag, it could help the competitors by redirecting your Twitter profile visitors to the Explore section, which shows other tweets and other brands that use the same hashtag.
Include a Relevant URL
If you want, you can point Twitter users to a specific landing page rather than the home page on your website. A Twitter profile has a dedicated website section.
However, if you pick a URL that is a specific page rather than a home page, the length of the hyperlink could be quite long and look clunky, which is the opposite of creating a professional Twitter profile. To circumvent the problem, use a URL shortener, such as bit.ly, Ow.ly, or TinyURL.
Fill Out the Location Part
Local businesses ought to fill out the location part on the Twitter profile. For one, if someone finds you via Twitter, they will have an easier time going to your location because you have an address in the profile.
In addition, Twitter’s algorithm also considers a location when it matches an account’s content with prospects who are in the same location or nearby.
Try Custom Fonts
Custom Twitter fonts are a neat way to add an extra flair to your profile. A visually appealing font that stands out from the default option generates more interest.
You could have 𝕋𝕨𝕚𝕥𝕥𝕖𝕣 𝕓𝕚𝕠, 𝑇𝑤𝑖𝑡𝑡𝑒𝑟 𝑏𝑖𝑜, 𝑻𝒘𝒊𝒕𝒕𝒆𝒓 𝒃𝒊𝒐 or other custom options as your fonts for the bio section of the profile.
Disable Tweet Protection
Tweet Privacy under the Safety section should be disabled. Check your Twitter settings to make sure that your tweets are visible to everyone.
Protected tweets are not available to the public, which defeats the purpose of running a Twitter account as a brand that wishes to establish its presence on social media.